We started out in 1997. Our company has seen many changes since then, including a couple of name changes. We acquired the Biz-Logo.com domain in 2004 and have been selling pre-designed logos since. Biz-Logo has always showcased our own pre-designed logos exclusively and we don't have plans to change that.
LogoGround.com was born in 2011. We received (and we still do) many request at Biz-Logo from designers wanting to sell their logos there, so the logical progression was to create a separate service that would allow anyone to upload pre-designed logos for sale. We probably should've done this a long time ago, but we wanted to make sure we had the people, the skills and the time to do it properly. It's the only way.
Graphics Factory CC is the parent company. It was registered in 2008 in South Africa. Yup, we are based all the way down here on the sunny tip of Africa. LogoGround, like our other web sites, was built from the ground up to be as international as possible, with online systems refined over the past decade.
Since January 2008 Graphics Factory also functions as a brick-and-mortar design firm in Pretoria, South Africa.
Andre le Roux
Founder and CEO
Andre has been a lecturer in fine art, a school teacher, a webmaster for a large insurance firm and, since 1997, a graphic designer. Full-time fishing is next on the list.
Nathan Koullapis
Senior graphic designer
Nathan has been with the company since 2006. He is massively experienced and knows *everything* (no, really) about design. He also serves as Andre's backup art director at LogoGround.
Kylene Stoltz
Graphic designer
Kylene joined us in 2010. We don't often hire designers "fresh" out of design school, but when they are this talented it would be foolish not to.
Elza Uys
Client support
Elza has been keeping our clients informed and happy since she joined the company in 2008. Elza handles the bulk of email queries, order processing and she's usually the one keeping the rest of us organized and sane.
Karen Mitchell
Financial administrator
Karen is our "minister of finances". She's been with us since 2006. Her can-do attitude makes her one of those people who can sort out problems that would make the rest of us mere mortals hide in a corner.
Anelle Flanagan
South African division
Anelle runs the South African part of our business. She was the company's first employee and she continues to brighten up the office - on the occasion that she joins us in the office! (She works off-site)
 We believe that a quality web site with quality logos and quality support needs very little else. No gimmicks or expensive ad campaigns to attract as many visitors as possible. Quality has always had a way of selling itself, never more so than now. Advances in search engine algorithms and social media means that the Net has become really good at pushing the best stuff to the top. We save money by not aggressively marketing LogoGround. We pass that saving on to the designers by giving them 85% of the profit from their sales. We believe that, in the long term, focusing on quality and treating designers fairly is the best strategy.
Unfortunately our emphasis on quality means that we reject many logos. If you designed something, took the time to submit it and had it rejected, we apologize! We would love for you to continue trying. We believe that being strict is the only way to make LogoGround worthwhile for our logo clients, which is the only way to make sales, which is the only way to make LogoGround worthwhile for you. |
