LogoGround Designer Handbook
This handbook is updated and expanded often. Once changes to policies are published here they become "LogoGround law". Check this page regularly to make sure you are up to speed with changes at LogoGround.
MoneyLogo RequirementsI Sold a Logo! Help!Working With ClientsCopyrightTips

1. Money

Commission

LogoGround's Cut

LogoGround does not take a cut. We deduct processing fees (PayPal's commission) and pay the balance over to you.

Your Cut

100% of the profit from the sale. You do all the work, you get all the money.

Our Reasoning...

Our competitors typically take a 30 - 50% cut. They claim to use their share of the money for ad campaigns and the like - to find clients for their designers' logos. Maybe they really do.

We don't do expensive ad campaigns. We believe that happy designers are key to the long-term success of LogoGround. Happy designers mean a strong, loyal community, which in the long term attracts more clients than any ad campaign could ever do.

Revisions

When a client buys one of your logos they have the option to request revisions to that logo. You are required to make those revisions and to work with the client until they approve the revised logo. Turnaround time for revisions is one business day. Once the logo is approved you again have one business day to post a ZIP file containing the final logo files.

The "Pause" Button

Going on holiday? Good for you.

Before you go, sign in to your account and click the pause button. That hides your logos from logo shoppers for 30 days or until you click the same button again. Use the pause button whenever you will not be available to work with clients on logo revisions. If you do not pause your account and you also do not respond to your clients, a LogoGround staff designer will step in to make sure your clients receive what they pay for. If that happens, you will lose most of the money from those sales! Fair warning. Use the pause button!

 

Payments

For now all designers are paid monthly and via PayPal only.

While a logo is in process (the revisions phase after the order) the money from that sale will show in your account, but the money cannot be released to you before the logo is finalized. Only when the final logo has been delivered to a client will the money from that sale be counted towards your next payment.

The exact date of payment cannot be guaranteed. Payments will usually happen around the 20th of each month, but will sometimes happen a few days earlier or later.

Important

Please make sure that we have your correct payment information and correct contact information. Money due to you must be paid out to you within 3 months of it becoming due. If we are unable to pay you due to incorrect or missing payment information and we are unable to contact you at your primary contact email for a period of three months we will zero your account - which means you lose your hard-earned money.

We promise to use this as a last resort only. We will make every effort to get you paid or to get in touch with you before zeroing your account. Be sure to set up your telephone number as well, so that we have a second means of reaching you.

 

Delayed Payments

First Payments

Your very first sale on LogoGround will not be paid out at the first pay cycle following the sale. It will be delayed by one pay cycle. This is a measure we unfortunately had to implement in an effort to combat fraud. All your subsequent payments will be paid normally.

Unhappy Clients

Before approving a payment we check to make sure your client received what they paid for and that they are happy with the final logo files. If the client seems unhappy, for whatever reason, your payment may be delayed. As part of delivering a professional service to your client you are expected to deal with any issues that may arise. It is your responsibility to make sure the client has a logo that they can work with. For example, if the client needs the logo in a layered PSD format, you are responsible for delivering the logo in that format and for following up with them if needed. If a client is unreasonable in their expectations it is your responsibility to communicate with them and resolve any issues or disputes. LogoGround functions purely as a platform from which you can deliver a service and as such will rarely intervene in a design project. In cases where a designer is unable to complete a project in a professional manner, LogoGround may reassign the project to a LogoGround staff designer, with the payment adjusted according to the reassignment rule.

 

Currencies

All prices, sales and payments are in US Dollars.

 

Refunds

We offer a 30-day, full, money-back guarantee. No-one likes refunds, but it's important that we give unhappy clients the option to bail out. Having a solid, honest money-back guarantee means more sales in the long run.

 

Charging More

When working with a client there are certain circumstances where you may charge an additional fee. You may charge extra when:

The client selects more than one revision to be finalized.

The client requests changes to the logo after it was finalized.

The client requests significant changes to the logo image itself (custom logo design).

The revisions process runs past the 30-day limit, provided that you always responded within 1 business day.

We recommend a fee of $50 per additional set of finals (or re-finalization) and $50 per additional week in the revisions process, but the actual fees and the method of payment is up to you. You may give the client your PayPal email address, for example. LogoGround does not take a cut.

 

 

2. Logo Requirements

 

New Logo Checklist

The logo must be entirely original, created by you, from scratch. The use of templates, clip-art, dingbats etc. is not allowed.
If the logo can be found anywhere else on the Internet (for sale or in a portfolio), please remove it first before uploading it to LogoGround. We check each logo and if we find it on another site it is not always possible or practical for us to determine if the designer is the same person. We must then assume that the logo was copied from someone else's work and ban you from LogoGround.
Once your logo is approved on LogoGround you may post it to other sites. If you have a large portfolio of logos on another site and you would like to upload those logos here without removing them from the other site, please contact us first.
The JPG preview must be 600(w) x 400(h) pixels. We can programmatically resize images, but this reduces the quality of the preview slightly. We want prospective clients to fall in love with your logos. Making the preview as good as we can means more money in your pocket in the long term.
The EPS file must be saved as Illustrator CS2 (or earlier) EPS.
The background must be a solid color (any color) or a subtle gradient. No textures. If there is any possibility that a buyer can interpret the background as part of the design, tone it down.
Keep the background clear of any watermarks, copyright notices etc. We automatically add the LogoGround watermark to approved logos.
On the JPG preview, allow some breathing room around the logo. A margin of around 20% of the image area is recommended.
Focus on the image, not the text. Consider leaving the text off completely (preferred). If you include text it must be clear that it serves as placeholder text (something like "BRAND" or "Company Name") and it should not dominate the design.
No borders please. We display the logos in different settings and add CSS borders to the images as needed. Don't add your own borders to the image itself.
Before you save your EPS file, convert fonts to outlines (curves) and remove any stray points or unnecessary nodes (a.k.a. 'anchors').
Make sure that your EPS file contains only CMYK colors. RGB colors won't do.
Avoid cramming more than one view of the logo into the JPG preview. We are not very strict with this rule, but we will decline a logo if the preview looks cluttered or if there is a chance that the client may be confused about what they are buying.
Many of the logos that we decline could have been rescued had the designer spent a little more time. Clean it up. If something is supposed to be symmetrical, make sure it really is symmetrical. Check alignment and colors. Convert those fonts. Polish it. Make it as good as you can make it.

 

To Illustrate:

 

1. Your preview image must be in JPG format and must be 600(w) x 400(h) pixels in size.

2. Leave some "breathing space" around the logo. There isn't a specific margin requirement, but don't let your design fill the preview right up to the edges.

3. No borders on the preview file please.

4. Keep your background clean. A solid color or subtle gradient is fine. No textures though.

5. Go easy on the JPG compression.

6. Center the design.

7. If you include placeholder text it must be generic, like "Company" or "Company Name".

 

Logo Finalization Checklist

You sold a logo and completed the revisions for the client. It's time to deliver the final logo files to the client:

The JPG version must be saved at 300dpi.
The EPS file must be saved as Illustrator CS2 (or earlier) EPS.
Before you save your EPS file convert fonts to curves and remove any stray points or unnecessary nodes (a.k.a. 'anchors').
Make sure that your EPS file contains only CMYK colors. RGB colors won't do.
Any additional file formats requested by the client should be uploaded together with the JPG and EPS files. We recommend including a PNG, PSD and PDF version of the logo as well.
Consider including a "readme" file in TXT or PDF format. Use it to explain to the client what all the different formats are for, include a list of other services you offer and your contact details. If the client needs business cards designed a year from now, she'll know where to find you!

 

Getting Logos Approved on LogoGround

If you're not having much luck getting logos approved, have a look at this help page.

 

I sold a logo! What now?!

First of all, congratulations!

What you need to do

1. Sign in to your LogoGround account.

2. Once you are signed in, click on the "Clients" link on the menu. That will give you a dropdown list. Click "Open Projects" on that list.

3. You should now see a list of your open projects. If this is your first sale there will be only one open project. Every open project has a green "View Project" button. Click it.

4. Now you are in the "business end" of LogoGround! This is where you work with the client to refine the logo and this is also where you post the final logo files once the client accepts the revised design. You should see four tabs at the top:

- Design Brief
- Revisions
- Final Logo
- Paperwork

The Design Brief shows the original logo and the client's instructions. The Revisions tab is where you post updated versions of the logo for the client - for example the logo with the client's company name inserted below the logo. Once the client approves the logo you can move on to the Final Logo tab. Here you can upload a ZIP file for the client. The ZIP file should contain the approved logo in at least EPS and JPG format, plus any other formats that the client asked for.

Don't worry about the paperwork tab. It's really only there for the client. We show it on the designer's side too so you know what the client sees, but you don't have to do anything there.

Each of the tabs comes with instructions and guidelines, right there on the page. Follow them carefully and you will do just fine!

Remember that we offer clients a one business day turnaround. You must respond to the client within one business day. If the client posted no instructions or if you are not sure what changes the client wants, go to the revisions tab and ask the client for clarification.

The client has up to 30 days (and a little bit more if needed) to complete the logo revisions. Please work patiently with the client during the revisions phase. Pressuring the client to accept a logo revision quickly will not win you long-term business and is not allowed on LogoGround.

Logo Changes versus "As is" Logos

When someone buys a logo on LogoGround they can either request changes or they can ask to receive the logo "As is". If they choose the latter you can go straight to the "Final Logo" tab and follow the instructions there. No revisions necessary!

Payment

The money you earned from this sale will reflect in your account balance. If it does not show immediately, don't worry. There is a manual check that happens on our side before it shows in your account, so check again in a while.

The client already paid for the logo. Please do not ask the client to pay or to "release" the payment! LogoGround does not work like that. When you complete the project the money will be paid over to you by LogoGround.

More Help

If you get stuck, please contact us.

 

Working With Clients

 

The Basic Rules of Working with Clients on LogoGround

1. The client is not always right, but the client is paying and is allowed to call the shots. Within reason, patiently do everything you can to accommodate their requests.

2. Never ask the client for their payment or for them to "release" the payment. They already did. LogoGround has it and will pay it over to you. Take the time to understand how LogoGround works.

3. Maintain a friendly, professional tone towards your clients at all times, even when the client does not reciprocate.

4. Do not expect your client to access the logo files on another platform like Dropbox or Google Docs. You are welcome to post additional files off-site and to email files to the client, but the designs and the final logo files should always be made available on LogoGround too.

5. If you have a problem with LogoGround you can talk to us at any time via email or, if you prefer doing it publicly, in the forum. The project discussion area is not the place for it.

If you fail to follow these basic rules, LogoGround will have the option to reassign your logo project to one of our staff designers.

 

Turnaround Times

We offer our clients a one business day turnaround. If you are responsible for delivering logo revisions or logo finals to a client, you must do so within one business day. Business days, as far as LogoGround is concerned, are Monday thru Friday.

LogoGround (and usually the client also) will be very patient if you need more time in order to ensure quality, but you need to keep your client informed. Clients become worried when their messages to you go unanswered. If you need more time, post a message to your client explaining the situation. Post it on the site (don't send an email) so that we can also see that everything is OK.

If you do not respond to client messages/instructions within one business day, LogoGround will have the option to assign the work to another designer or to one of our staff designers. If that happens you lose all or most of the money from that sale. See our help page on abandoned logos for details.

 

File Formats

You are required to offer additional formats free of charge. Apart from the JPG and EPS versions of the logo you should also, within reason, deliver additional formats requested by the client. When you export a logo to a different format, for example PDF or PSD, make a habit of opening and checking those files before sending them on to the client.

 

After The Sale

Once the final logo is delivered your obligation to the client ends.

You have the option to continue working with the client if you choose to do so, either to refine the logo further or to do additional work like stationery design or web design. You may contact the client directly (she's your client, not LogoGround's) and you may determine your own price for additional work.

Where a client contacts LogoGround directly, either for changes to a finalized logo or for additional design work, LogoGround may refer the client to the designer who created the logo or assign the work to a LogoGround staff designer.

 

Performance

We promise not to meddle too much, but we have an obligation to all our clients and our designers to make sure that LogoGround delivers on its promises. If we feel that logo revisions or logo files you submit to a client falls short of the client's requirements or LogoGround's quality requirements we reserve the right to assign the work to another designer or to one of our staff designers, which means that you will lose all or a portion of the money from that sale.

 

Refunds

We offer a 30-day, full, money-back guarantee. When a client asks for a refund they will not be required to offer a reason for their decision. You may not ask the client for a reason/explanation or argue with them over the refund. We know it's hard, especially when you've been getting positive feedback from the client just before they asked for the refund, but wrestling with the client is counter-productive. When you lose a sale to a refund, look through the correspondence you had with the client, learn what you can, then close it. Done. Kick the cat, have a cup of tea and move on.

 

English

Not your first language? No problem! It's not our first language either! Down here on the South Coast of the Southern tip of South Africa we speak Afrikaans. But we work hard at English because it is the first language of most of our clients. We need you to work just as hard at it. If we feel that a project that you are working on is headed for a refund because you are unable to communicate effectively with your client, we reserve the right to assign the project to one of our staff designers - which means that you will lose the proceeds from that sale.

 

Tips on working with your client

These are some of the lessons we've learned the hard way. View them as guidelines, not rules. Adapt to your liking.

1. Don't argue with the client. Keep your cool. It's part of being a professional. It's tempting sometimes to just let the client have it, especially when you know you are right, but it's always a bad idea. Your job is to design and give calm, honest design advice. If the client decides against your advice, that's fine. They're paying. It's their call.

2. Humor rarely works, especially when you work with clients from different nationalities and cultures. Something that you think is hilarious might be extremely offensive to someone else.

3. Don't try to rush. Your mission is not to get the job completed ASAP and get paid. Your mission is to make sure the client leaves with a smile on her face. Trust us, that's how you make more money. Most clients need more than just a logo. Treat your clients well and you will gain long-term, repeat business.

4. Don't get into technical details unless the client asks for technical details. Most of our clients are entrepreneurs - and entrepreneurs are always busy. Even if they had the time, the majority of them simply don't care about the tech. They care about having a logo that works.

5. Don't submit just one design in response to client instructions. Test three or four options and show them all to the client. Tell the client which of those options work best and why. The aim here is to show the client how to talk about designs. It's a good idea to be critical of your own work as well, just to show the client that that's ok. For example, "I like the simplicity in options 1 and 4. I think 3 is good, but I'm not sure about that font. We should try some alternatives there. I suggest we scrap option 2. It seems too cluttered/busy compared to the others."

6. Tell the client what you need. A short message like "Here you go." will usually create frustration. The client might not know what to do with that. Is this the conclusion of the design process or what? Rather say "Here you go. Let me know what you think of this revision. If you're happy with it I'll get started on preparing the final set of files for this logo." Much better. Now the client knows what you expect from them.

7. The client is not always right. If she wants bright yellow text on white, it's your responsibility to tell her that that's a bad idea. Explain why, then give an alternative. Always give an alternative. No good pointing out a problem if you're not going to offer a solution. If she insists that yellow on white is what she wants, don't argue over it. See point 1 above.

8. Really listen to the client. The relationship goes sour quickly when you make them repeat themselves. When you offer them something better than what they asked for, always offer it as an alternative, not as the only option.

9. If you would not be happy having that as your logo, don't upload it. If you do you'll hit designer burnout within two years. Design has to be fun. You have to be proud of every logo you upload. It's the only way to survive in logo design.

 

Unresponsive Clients

Sometimes it happens that a client stops responding during the logo revisions process. We recommend posting a reminder every 2 to 4 days, asking the client for feedback on the revised designs. We also recommend allowing your project to run past 30 days if the client is reasonable in their expectations and responsive. If the client becomes unresponsive and if 30+ days have elapsed it might be necessary to close the project. Get in touch through the forum and ask an admin to close the project. The "Final Logo" tab on the project page will then be unlocked. Once you have uploaded the final vector file for the client we consider the project complete and your payment can be released.

 

Copyright

 

Logo Copyright

You retain the copyright to all your logos until they are sold. The copyright transfers to the buyer as soon as payment clears. You may not continue to use that logo or resell it as a ready-made logo on another site. Doing so would be a violation of copyright in the same way that stealing another designer's logo is a violation of copyright.

 

Portfolio Use

You and LogoGround both have the right to show sold logos in our portfolios of past work, without limitation, provided that we do not offer it for sale. When your logo is shown as part of LogoGround's portfolio, the logo will be properly attributed to you.

 

Royalties etc.

You are not entitled to royalties or additional payment after the sale. Each sale is final. The buyer receives the copyright and may use the logo anywhere, for any purpose, forever.

 

Fonts

You may not send font files to your clients. Fonts are usually protected by copyright. Even if it's a free font there may be restrictions on its use/distribution. All text should be converted to outlines (or to curves if you work in CorelDraw) before the logo is delivered to the client. You may send your client the names of the fonts used in the design and directions for obtaining those fonts legally, but you may not send the actual font files.

 

Refunds

When a refund is issued, the copyright to the logo reverts back to the seller and the logo will again be available for sale on LogoGround.

 

Copyright Infringements

If you find someone illegally using a logo that you posted on LogoGround there are a few things you can do.

Remember, the logo thief is someone who is already in love with your logo. This is an opportunity for a sale. Keep your cool. Contact them and politely ask for the logo to be either taken down or purchased. Include a link to the logo on LogoGround and offer to help them make the logo exactly as they want it. This is usually the fastest and most effective solution.

If that fails you can contact their hosting company and report them. Hosting companies are eager to remove stolen content. They do not want to risk legal action in exchange for the few dollars per month they receive from the logo thief. To find out who their hosting company is, visit a service like whoishostingthis.com. Hosting companies have specific procedures that you must follow when reporting a copyright infringement. Firing off an email to them won't do.

For more information, see our help page on DMCA take down notices.

 

Tips

Slow sales? Help yourself to some pointers.
There are no guarantees, but we've been selling ready-made logos since 2004. Here is what we have learned.

 

1. Volume Matters

Quality comes first, but if you upload one brilliant logo of a cow, then people looking for horse logos or lion logos won't buy your cow logo - no matter how awesome that cow is. The business of ready-made logos is like retail: If a clothing store stocks only one type of shirt, in one color, then they're not going to sell many. If I want a black, long sleeve, formal shirt then a red t-shirt just won't cut it.

A common mistake on LogoGround is that designers upload two or three logos and then they wait to see the money. It kind of makes sense - I'll only invest more time if LogoGround can turn these logos into cash for me - but it doesn't work that way. Upload 10 good logos a day, each day for the next six months. It's hard work. That's why few people do it and why it pays well.

 

2. Hot Topics

Mountains, letters/initials, real estate, horses, globes, lions, dogs, swooshes, eagles, trees.

That's the top 10 in the logo best seller list. In that order.

There is no a specific style required, nor should there be. If you choose to make a mountain logo, make it like no other. Which brings us to the next tip:

 

3. Avoid Clichés

Certain types of logos have been done to death. People/tree combinations, people in a circle, globes with swooshes etc. Those logos are very common, therefore they do not typically sell for a lot of money. If someone wants to buy a globe/swoosh combo, there's so much choice that she probably won't pay $400 for yours, even though your logo looks awesome.

If you create a horse logo, don't just use a silhouette of a horse. Drawing a silhouette is relatively easy to do - so there are more of those around. Why not make it stylized? Perhaps a cartoon horse? Perhaps a realistic, highly detailed one with high-contrast muscles etc.? Or a horse made up of dots? Elevate your logos above the generic, obvious, easy-to-do logos. If you don't, you'll not only have a hard time selling them, you'll have a hard time getting them approved on LogoGround!

 

4. Not Too Specific

No-one wants a generic, forgettable logo (see point 3 above), but if you go to the other extreme and make it super specific then you limit your target audience. A cartoon logo of a lion is great. A cartoon logo of a lion holding a baseball bat is just as great, but by adding the baseball bat you significantly reduce the size of your potential market. Ideally you want to aim for unique, memorable logos that could work well in more than one industry.

 

5. Write More

Creating a long list of keywords and a comprehensive description for each logo can seem like hard work, but take your time here and do it properly. This will help your logos get seen, which is a crucial step to getting them sold!

Keywords:

When someone uses the logo search box at the top of the site, LogoGround returns all logos where those keywords appear in the logo title, the logo keywords field or the logo description field.

So the keywords field is an opportunity for you to ensure that your logo gets seen for many searches! If it's a cartoon dog logo, include keywords like "dogs, fun, kids, children, playful, puppy, cartoons, toon, K9, canine, pets" etc. Also include industries where this logo might work like "veterinarians, vets, pet sitting, pet sitters, dog walking, dog walkers, obedience training etc." Anything you can think of and also variations of those keywords. Cover all the bases.

Don't go ape with the keywords though. If it is a dog, don't put "tree" in your list of keywords. No-one looking for a tree logo will be tempted to buy a dog logo instead!

Description:

This one matters even more. The description you type here is shown directly below the logo and it is also used as the "meta" description for the logo detail page on LogoGround, so this is what the search engine users see. A great description pulls more people to your logo and sells those people on the idea that this logo is absolutely perfect for them.

We sometimes see logo descriptions like "The logo is self-explanatory."

Sorry, that won't do. The description is an opportunity. Don't waste it.

If you are not 100% comfortable writing in English, write it in your native language and use an online translation tool to convert it to English.

 

6. Promote!

At LogoGround we give all the money to you, our brilliant designers. Unfortunately that leaves us without the means to aggressively market LogoGround. We are not too worried because a good thing has a way of spreading itself, but you can help drive traffic to your logos by clicking the Facebook "like" button below your own logos (and any other logos you like), by linking to LogoGround from your site and by telling your friends about LogoGround.

You are welcome to link to any page on LogoGround, but you might want to link to your profile page directly. That's where all of your logos are listed. To find your profile page, click on any of your own logos. On the logo detail page click the "Designer profile" button. This is a good page to link to from your own site.

A word of caution:
If you use any form of "spam" to promote your profile page, your LogoGround account may be suspended without warning. Keep it clean!

 

7. Text

It is tempting to simply "drop" generic text into the logo, especially when you still have 10 logos to upload today, but don't! It is a sales killer.

Here's an example.

 

The logo itself isn't stellar, but it is decent enough. It would be approved for sale on LogoGround. Well, version B would be approved. Version A would not.

The alignment in version A seems haphazard. Perhaps the top of the text lines up with the top of the logo, but it seems off balance. And the font does not seem at home here. The font in design B isn't great (somewhat overused), but it is a much better fit for this logo.

The text must be crafted into the logo. Details like this impact the overall presentation - and presentation is often the difference between a sale and no sale.

If you don't want to spend so much time on text that will be replaced anyway, feel free to leave it off completely.

 

8. Price

A high price can be a good thing. It increases the "perceived value" of a logo when clients view it as a quality signal, but don't be tempted to price your logos too high. Logos that sell in the $1,000 range are few and far between. Most of our sales happen around the $200 mark. At the time of writing the average sale is $220. If you aim there, you may find that higher volume means more money in the bank, even though the unit price is lower.

Conversely if you go for the lowest price possible you may be hurting the perceived value of the logo. Prospective clients will wonder why your logos are so cheap. Are they poor quality? If the designer thinks they are, then they must be. Right?

 

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