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Forum Small Improvement Needed


DESIGNER



DESIGNER
mk4gfx
2019-04-19

Hi @denmaz,
First of all, the colors are really bad, it makes it hard to see the logo, i suggest you choose a darker background and changing the colors to something more modern and lab related.
Secondly, i think you should remove that random stroke at the top.
Hope that helps.



DESIGNER
Denmaz48
2019-04-19

Thank you @mk4gfx



DESIGNER
Dmitriy Dzendo
2019-04-19

Hello!
I also see the use of poor color gamut.
Bright yellow color looks completely ungarnish with green. There is no good harmony.
Badly chosen font. The font size is too large relative to the graphic part of the logo.



DESIGNER
Brandmaistro
2019-04-19

If this is a deer, try to avoid a confusing situation. Now people have to figure it out. If you need to look so long for a deer will appear, then it failed. People normally do not have much time. If it is not clearly what they expect (a deer), then they move on...



DESIGNER
KatInABox
2019-04-19

Frankly, I didn't see the deer at first, so hard to distinguish that one. I did see a hint of flask but that one was a little hard to notice at first too because of the colors. Now the fonts, just not working, maybe something bolder and simpler to complement the symbol.

My overall opinion would be change colors, if that doesn't work maybe it would be better to drop this concept and move on to a different concept. I honestly don't get the connection of the two concept, but maybe it's just me.



DESIGNER
Dmitriy Dzendo
2019-04-19

Maybe this is a laboratory deer? Deer Clinic? Honestly, I don’t know more than one company where they breed deer in the laboratory.
This is certainly a joke ... but really the concept of the logo is not entirely clear.



DESIGNER
Denmaz48
2019-04-19

Thank you to all of you. after seeing your comments and suggestions it seems like I decided to change the concept completely and redesign. :D



DESIGNER
Zemfir
2019-04-19

@Denmaz48, I think there must be some connection between the laboratory (Kolb) and the animal (Deer) .. That's all



DESIGNER
Dmitriy Dzendo
2019-04-19

@Denmaz48
You made the right decision! The idea of placing the flask in the negative space of the antlers of the deer was original but not entirely clear.
Good luck to you colleague!


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