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Forum Structured data in Google Images


DESIGNER

Ortega Graphics
2018-06-20

Hello André,

As of this week, Google Images is now using structured data when displaying images of products for sale, including: description, availability, url, price, currency, rating, brand, etc.

This is good news because this applies to ready-made logos, as they are products for sale. To see what I am talking about, follow this image search query:
https://www.google.com/search?q=owl+logo&tbm=isch

Then, click on the first image result and then browse all logos one by one, by clicking on the ">" button or by pressing the right-arrow key on your keyboard.

You will see that some logos have a description, price, etc. This is a surprisingly good move from Google.

Sadly, because LogoGround doesn't currently include structured data on the code of the logo pages, Google Images doesn't display the price or description for LogoGround logos in the new search results. In other words: we are currently missing out on this.

Since many of LogoGround's clients use Google Images, then LogoGround should implement this as soon as possible; this will help clients and designers. Adding automatic structural data to all logo pages in LogoGround should definitely be prioritized.

By the way, it seems that they are slowly deploying this new look; currently it seems that just the main dot com page is affected by this update; regionalized versions of Google Images seem to still have the old look for now. Just in case here are two screen captures:
Old look: https://goo.gl/ATJcYf (from a country-specific version of Google Images)
New look: https://goo.gl/p4Xorn (from the dot com version of Google Images)
If you don't see the new look because of an automatic redirect to your country-specific Google, make sure you are viewing a not regionalized version of Google by visiting the "no country redirect" version of Google: http://www.google.com/ncr (then enter a search query and then click on "Images")

Here's some information about structured data for products:
https://schema.org/Product
https://developers.google.com/search/docs/data-types/product

It looks a bit technical, but in essence, it is very easy. There are great examples at the bottom of the schema.org page and you can also easily see how other websites are doing this (by visiting the web page of an image with structured data and then searching for "schema.org" within the source code). The existing PHP code that creates the HTML markup on LG logo pages could be easily adapted to include structured data. Plus, we will only need: url, price, currency, availability and description, right?

I cannot stress this enough; it is very important to prioritize this in your every-growing to-do list. If you need help, let me know.

Thank you,

Ortega Graphics



DESIGNER
Brandmaistro
2018-06-21

Good point!
If you don't do this your opponent will do this...
I hope that LG has time to implement this.



DESIGNER
Ortega Graphics
2018-06-21

Hello,

I guess Google was experimenting (I saw it about 8 hours ago). As of now, they have reverted to the old look of Google Images. That is, the "Product" icon on the bottom-left of image thumbnails is gone and all the displayed data within the larger preview (price, description, etc.) is gone as well. I regret not taking a screen capture of the larger preview. At least you can see the "Product" icon on the "New look" screen capture linked above.

Ortega Graphics



DESIGNER
AOD Estudio
2018-06-21

Thank you very much @Ortega Graphics very good data



DESIGNER
Ortega Graphics
2018-06-21

Hello,

Okay, so it turns out that this new feature is aimed at mobile devices (smartphones and tablets). Maybe yesterday there was a temporary glitch or maybe they were testing desktop platforms.

In any case, I just tested on my Samsung Galaxy and on my iPad. I took a screen capture on my iPad, just in case: https://goo.gl/ZJk6mp

For these two mobile devices, Google Images shows the product information; they even have a "Product" filter to remove from the results all images that are not listed as actual products. This means that mobile clients who are looking to buy a logo will eventually get in the habit of using that filter (because it is prominent and useful) and thus, any company that is not using structured data will lose sales. It is as simple as that.

As we all know (and this is backed by solid statistics), mobile has recently taken the lead over desktop in terms of web traffic.
https://www.google.com/search?q=mobile+vs+desktop+traffic+2018

So, this is important. I really hope the LogoGround team can implement this small code update very soon.

Thank you,

Ortega Graphics



ADMIN
ajleroux
2018-06-21

Many thanks Ortega Graphics.

I agree, it is super important to take advantage of this change. Working on it now.

Implementing it looks straightforward so I'm sure we will have it done soon, but thanks for your offer to help. I'll send you an email if we run into trouble with it.



DESIGNER
Ortega Graphics
2018-06-21

Hello André,

You are very welcome; I am always happy to help.

Thank you for your prompt attention to this; it is truly appreciated.

By the way, the guidelines section of the aforementioned Developers link, has a very specific list of properties to include for what they call "rich image viewer" and "related items feature". So, my initial short list of properties was not completely accurate.

Here's a direct link to those guidelines:
https://developers.google.com/search/docs/data-types/product#guidelines

To all designers, please bear in mind that it might take days (or even weeks), after the implementation of structured data in LG, to actually see your logos listed as products in Google Images results within your mobile devices.

Ortega Graphics



ADMIN
ajleroux
2018-06-21

Done. The structured data is:

Mpn: Logo ID
Image: 600x400 JPG logo image
Name: The words "Exclusive Logo" followed by the logo ID and title entered by the designer.
Description: Description entered by the designer.
Brand name: Designer's username
Currency: USD
Price: Price entered by the designer
Availability: shows "instock" for unsold and "outofstock" for sold logos.

I ran examples of logo pages though the Google structured data testing tool and it looks good. Let me know if you see anything we should do differently.



DESIGNER
Brandmaistro
2018-06-21

Oh yeah!
Good job...
Thanks.



DESIGNER
Ortega Graphics
2018-06-21

Hello André,

The Structured Data Testing Tool provides a good way to see if there are any errors or warning with the actual markup, but this tool doesn't provide a real preview of the Rich Image Viewer.

So, even if currently there are no errors or warnings, we'll have to wait to see how the data looks within Google Images. In any case, I see no reason why it should look any different than the other current product previews.

Thanks again for doing this; it was lightning-fast!

Kudos!

Ortega Graphics



DESIGNER
Ortega Graphics
2018-06-22

Hello,

I have good news and bad news.

**The good news**

Today, Google has already starting indexing and re-indexing about 200 logo images so far. So, Google Images is showing the structured data in the proper layout and it looks beautiful!

**The bad news**

For most of the displayed logos (about 90%), the data doesn't correspond to the logo in question. So, a client interested in a logo will be shown the wrong name, price, designer, etc. The word misleading comes to mind. This is because every logo page on LogoGround has 11 logos (10 in the similar logos section).

This was discussed here in February, scroll about ¾ of the page and see Eclipse42's concern and my response:
https://www.logoground.com/discuss.php?topic=244

At the time, this didn't seem like a big deal, because there was no data within the Google Images page and so, clients weren't technically being mislead. Also, at the time, my response was based on the assumption that Google wouldn't index the hover 600x400 similar logos previews, just the 210x140 similar logos thumbnails. Turns out that Google is indexing all 11 of the existing 600x400 images on the page.

So, Google Images is currently using the same structured data for each set of 11 logo images it has indexed!

Here are two screen captures from my Samsung Galaxy, showing two logo images with the wrong data. In both cases, the link takes the user to the logo mentioned in the data, not the logo shown in the image.
https://goo.gl/X9dSqM
https://goo.gl/eVC9RY

The thing is, LogoGround cannot disallow indexing on 10 out of the 11 logo images (600x400), because these images need to be indexed for their respective pages. Therefore, the only solution I can think of is to immediately disable all hover 600x400 image previews from the similar section on all logo pages. So, each logo page will have only one unique 600x400 image.

Furthermore, the thumbnails folder should be added to the robots.txt list to prevent unnecessary indexing of thumbnails and to avoid this issue for those 10 small images; maybe just in case, several other folders should be added, as they contains images that shouldn't be confused with logos for sale, for example: img-lgicons, img-layout, img2016, img2017, etc.

Here's an example of the added content for the robots.txt file, an empty line is needed before to distance this user-agent from the existing user-agent, the trailing slash means it will match every file inside the listed folder.

User-agent: Googlebot-Image
Disallow: /uploadthumbs/
Disallow: /img2017/

See here for more information:
https://support.google.com/webmasters/answer/35308?hl=en
https://developers.google.com/search/reference/robots_txt
http://www.robotstxt.org/robotstxt.html


Hope this helps,

Ortega Graphics



ADMIN
ajleroux
2018-06-22

Hi Ortega Graphics,

Many thanks for reporting this.

I'm hesitant to disallow entire folders as that may impact our traffic significantly. Investigating solutions now.



DESIGNER
Ortega Graphics
2018-06-22

Hi André,

Just a quick survey of the indexed images in Google, shows that the vast majority of them have the watermark. This might mean that maybe the thumbnails might not be as important to Google. I understand that indexing thumbnails might be a good idea, after all, there are thumbnails within category pages and standard store pages.

Do you have statistics on the number of clients that found the site after finding just a 210x140 thumbnail? If the percentage is low, then it might be okay to disallow the indexing of thumbnails.

Another good reason to disallow the similar logo thumbnails is that many are not really similar, they just belong to the same category. For example, Google Images have indexed all these images in association with the word "lemur", even though only very few are actual lemurs:
https://www.google.com/search?q=site:logoground.com+lemur&tbm=isch

But I digress. The important thing here is to make sure that the structured data is not shared by multiple images as it is now.

But in any case, if the percentage of clients finding LogoGround through a thumbnail is fairly high and/or if you are worried about traffic for any other reason, then maybe there is another solution...

A different approach would be to create two new folders with an exact copy of the image files (uploads2 and uploadthumbs2, for example). Then, the thumbnails and large previews of the 10 similar logos at the bottom would be populated with these copies. This way, the copied folders could be disallowed without interfering with the original images in the original folders. Google images could continue to index thumbnails within category pages or standard store pages and therefore there wouldn't be any drop in traffic.

Just some thoughts,

Ortega Graphics



DESIGNER
Ortega Graphics
2018-06-22

Another solution to this sharing-of-structured-data issue would be to simply remove the ten "similar logos" at the bottom of each logo page, without the need to disallow entire folders.

Again, just a thought.

Ortega Graphics



ADMIN
ajleroux
2018-06-22

It seems to me that it is neither the thumbnails nor the bigger hover that is the problem. The structured data for each of the similar logos isn't on the page where it is shown as a similar logo, only on the page where it is shown as the main logo. In other words, Google gets the structured data from the page, ignores the tagged main image and uses one of the similar images instead as the product image for that product.

I think I found the problem. There was an unclosed itemtype div tag, so the itemtype definition ran all the way to the end of the page, putting those similar logos in play. I've now closed that div tag before the similar logos. Logically, they should now be excluded.



DESIGNER
Ortega Graphics
2018-06-22

Thanks. Hopefully the fix for that unclosed div tag is all that is needed and the structured data won't be associated with the 10 similar logos. It would definitely make sense. I mean, LogoGround is not the only store offering similar options on a product page.

But, might this mean then that those other 10 images might not be indexed as products for sale; at least not until Google indexes their respective logo page?

We'll see (hopefully by tomorrow).

Ortega Graphics



ADMIN
ajleroux
2018-06-22

Yes, that's right, the similar logos' structured data won't be indexed until Google spiders their logo detail pages, but that was also the case before. The structured data for each logo is only found on its logo detail page, so Google has to go there to find it. All that changed is that Google will now hopefully have only one image it can associate with each instance of structured data.



DESIGNER
Ortega Graphics
2018-06-23

Hello André,

The fix for that unclosed div tag seems to have worked!

Google's spider was crawling LogoGround in the recent hours. The handful of newly indexed images work exactly as expected on mobile devices:

1.- All indexed images that had structured data present (and associated) within the code of a LogoGround page, have the "Product" icon on Google Images, and they properly show the correct data within the Rich Image Viewer. So far, these are some individual logos approved some hours ago.

2.- All indexed images from LogoGround pages that do not have structured data, are treated as normal non-product images within Google Images, so there is no data within the Rich Image Viewer, except for standard generic content taken from the page (like the name of the category or the name of the top 20 list). So far, these are some images found on a couple of category pages, top 20 lists, and the home page.

Also, it seems that the similar logos were ignored for the handful of logo pages that were indexed, but it might be too early to jump to conclusions.

The images which were erroneously indexed yesterday are still visible with the wrong data. My guess is that Google indexed about 18 logo pages or so. Each page had 11 logo images (because of the unclosed div) and that seems to be the reason we see about 200 images with errors in about 90% of them.

You can either wait for Google to re-index these pages or...

You can let me know if you want the list of the 18 or so pages that were indexed. I could compile this list and email it to you, then you can request the removal of these pages with the Remove URLs Tool: https://support.google.com/webmasters/answer/1663419

Either way, I'll continue to monitor this in the following days and I'll report back if I see any issues.

Ortega Graphics



DESIGNER
Ortega Graphics
2018-06-23

Actually, instead of asking Google to remove those pages, you should ask Google to recrawl:
https://support.google.com/webmasters/answer/6065812

Let me know if want that list and I'll take the time to compile it.

Ortega Graphics



DESIGNER
Ortega Graphics
2018-06-23

Sorry for the triple post.

I just investigated further. Turns out that yesterday before your div fix, Google crawled a bit more. So, the number of images with issues is closer to 400. Which might mean that the total of pages that were indexed yesterday is closer to 36.

But, even if it was only 36 pages which resulted in about 400 errors or so, recrawling those 36 pages won't solve all the issues. We would have to find the pages of all 400 or so images and request a recrawl for those 400 or so pages for the data to be properly indexed. Since the associated URL in the Rich Image Viewer is wrong for most of those 400 images, this mean that for each image we would either have to do a search-by-image query, a text search or maybe if we are lucky, the image is still visible on the similar logos of the erroneous URL. Either way, this is definitely not worth the time and effort.

Hopefully Google will recrawl the entire site within the next few weeks.

Ortega Graphics



ADMIN
ajleroux
2018-06-23

Hi Ortega Graphics,

Many thanks for helping me keep an eye on this. I appreciate it!

I've also been testing today and I see similar results. I happened to find one where the same page appears twice in one search, once with the wrong image and once with the correct image.

I agree that trying to find all the incorrectly indexed logos and having Google recrawl them is probably not worth the time/effort - Googlebot will have them recrawled before we get out of the starting blocks.



DESIGNER
Ortega Graphics
2018-06-23

Hi André,

Today, so far 16 images have been indexed as products with their correct corresponding data. So. the duplicate results that you found (once with the wrong image and once with the correct image), are definitely part of the indexed images from yesterday.

To see the age of an image, use this option in Google Images: Search Tools > Time

Then you will see that the duplicate results are not from today.

Hope this helps,

Ortega Graphics



DESIGNER
logofish
2018-06-25

It seems that the new structured data works on Pinterest as well. When I save a logo to my Pinterest boards, the pins now show (whatever title or comment I wrote) title, price and description as they appear on the Logoground page (this happens since last week, so I guess since André made the change). Plus, a nice small tag icon (to show that the logo is for sale)



DESIGNER
Brandmaistro
2018-06-25

@Logofish
Funny, I saw it just a hour ago.
I was thinking about to report this here in this topic... but you did ;-)



DESIGNER
logofish
2018-06-26

As they say: great minds... think alike! ;-)



DESIGNER
Brandmaistro
2018-06-26

Yes indeed ;-)



DESIGNER
Ortega Graphics
2018-06-26

Hello André,

It seems that Google is currently only paying attention to newly updated pages in LogoGround; each day the pages added to the Google index are the home page, along with every newly accepted logo and updated top 20 lists or categories. There is no way of knowing when will Google recrawl and reindex all other pages.

So, currently LogoGround is not taking full advantage of the new structured data for all logos.

To reindex every single one of the existing pages in LogoGround (and take full advantage of the structured data for all logos), you should definitely build a sitemap file and submit it to Google for recrawling.

Since the sitemap will contain less than 50,000 URLs, then I would recommend using a simple text file (with one URL per line).

You can fairly easily create your own sitemap (from a database query) or you can use one of the many existing tools. See this page:
https://support.google.com/webmasters/answer/183668

This will also take care of the 400 or so erroneously indexed pages.

Thank you,

Ortega Graphics



ADMIN
ajleroux
2018-06-26

Hi Ortega Graphics,

Thanks for your suggestion. A sitemap can work, but with search pages e.g. "logos.php?search=a" in the index we have 72,021 pages indexed in total. With highly dynamic content like that a sitemap can be tricky to get right.

It looks like a search on Google for LogoGround logos, limited to the past 24 hours, shows only logos that are new to the index, not logos recrawled in that period.

In search console, Google reports that it has 4,057 pages with structured data in the index and that it is crawling 23,140 pages per day on average. With 23K crawls per day I would have expected more than 4K pages with structured data by now, but we are only 5 days in and it may be that a large percentage of the crawls are search pages. I predict that Googlebot will increase the recrawl rate as it becomes apparent that all the logo pages have updated. Over the last two days it crawled 35K pages per day on average and it has in the past crawled up to 120K pages per day when we made site-wide changes.

(120K crawls with only 72K indexed makes sense if some the non-canonical and "noindexed" pages are crawled too.)



ADMIN
ajleroux
2018-06-26

Thanks logofish and Brandmaistro for reporting that. It's a cool and unintended bonus :)



DESIGNER
Ortega Graphics
2018-06-26

Hi André,

Thank you for the information and statistics; standard searches have limited information as you pointed out.

Concerning Pinterest, I really hope that this added information will deter copycats. It seems that many Pinterest users don't understand how copyright works; as an example, I know a brick-and-mortar bakery that uses Pinterest as their cake catalog, asking clients to pick their cake design on an iPad, completely disregarding copyright. Google's new "product" tag hopefully will help...

Ortega Graphics



DESIGNER
logofish
2018-06-27

You welcome. Thank you and Ortega Graphics for all the work and analysis on the site!



DESIGNER
Brandmaistro
2018-06-27

Maybe that deters the naive people.
But I doubt if that stop the real hard-core copycats ...
Let's hope that this reminds them that the works are property of real hardworking pro's.



DESIGNER
eclipse42
2019-04-14

Hi, I am going to bump a bit this topic. I noticed that when logo gets sold, through searching on google, for example: bull logo, then going to images and then products; logos that are sold on logoground are still displayed as a product even though they are sold (of course you can see it say out of stock). But on another site I noticed that, when logo gets sold, it gets removed from the product page and can only be found by searching regularly on google, but when choosing product page it can't be found. The product mark is removed and it is no longer considered as a product as it is sold (at least I understood it like this). Eventually some other logo with product feature takes that place. My question is, would it be a good if logos sold on LG get removed from product page so that some new logo that is not sold takes his place? Unfortunately it doesn't mean that logo from logoground will take that place, at least I think so, maybe I am wrong.
I am a bit curious about this.



ADMIN
ajleroux
2019-04-15

Hi eclipse42,

Thanks for the suggestion. There are some improvements coming to our structured data, but I don't think that removing sold logos is something we should do. You are right, that spot in the Google results will not necessarily be taken by another LogoGround image. Sold logos also have another advantage: It shows potential buyers that other people are buying from LogoGround, which makes it easier for them to trust LogoGround.



DESIGNER
eclipse42
2019-04-15

Hi ajleroux, I agree. That was something I was thinking about and when taking pros and cons of keeping sold logos on product page, I think there are more pros of keeping them.
Thanks.



DESIGNER
aefirit
2019-04-21

Thanks for the information and the efforts to continue improving LogoGround guys :) Also, I agree with @ajleroux and @eclipse42, is important to keep the sold logos as products, it will be beneficial for all of us here on logoground :D


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